Vodafone puts struggling European ops under one leader

|About: Vodafone Group Plc (VOD)|By:, SA News Editor

Vodafone (VOD) Northern & Central Europe and Southern Europe units will be merged to create a single Europe division.

Phillip Humm, currently the CEO of the Northern & Central Europe unit, will be the CEO of merged entity.

Vodafone is also adding its Turkish division to its Africa, Middle East, and Asia-Pac ops, and creating an expanded "Group Commercial" unit encompassing a variety of sales, marketing, and customer support activities. Southern Europe CEO Paolo Bertoluzzo will run the unit.

Vodafone reported bleak FQ1 (June quarter) numbers for its European ops, thanks to weak macro conditions (esp. in Southern Europe), intense competition, and the nosediving voice/text messaging activity in the region: Southern European sales fell 14.4% Y/Y, and Northern & Central Europe 3%.

The restructuring comes as the EU works to create a common telecom market on the continent, and perhaps do away with lucrative roaming fees in the process.