Calamity for Body Central

|About: Body Central Corp. (BODY-OLD)|By:, SA News Editor

Shares of Body Central (BODY -30.2%) plummet after a Q2 report which showed little promise for the retailer.

Fewer customers led to bigger discounts. And bigger discounts led to an earnings dud.

A nice YTD run in the stock has been erased and then some in early trading.