U.S. weighing ending truck tariff

|By:, SA News Editor

The U.S. might end a 50-year tariff on pickup trucks with the measure seen contributing to higher prices for consumers.

Toyota (TM), Nissan (NSANY.OB), and Honda (HMC) already avoid the tariff by building trucks on U.S. soil, but other automakers have tread somewhat lightly in the U.S. in the truck segment.

The Big Three (GM, F, FIATY.PK) have built up so much brand loyalty for their popular truck models that ending the tariff probably won't hurt the trio, and could actually help them raise sales if other markets like Japan are opened up as a counter-measure.