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Starwood Hotels (HOT +0.5%) is expanding benefits it offers its most-frequent customers, part of...

Starwood Hotels (HOT +0.5%) is expanding benefits it offers its most-frequent customers, part of a race by the largest hotel companies to generate more business from recurring patrons. Starwood will enhance its loyalty program by adding features for frequent travelers, such as rolling 24-hour check-in and check-out times and personal travel assistants.
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