Putting a number to cord-cutting


Pay TV providers as a group reported a loss of 360K subscribers in Q2 compared to a year ago, according to Moffett Research. Though the drop isn't earth-shattering, it does show that cord-cutting isn't a myth.

Q2 Pay-TV subscriber growth: Cable (CMCSA, TWC, CVC, CHTR) -3.1%; Satellite (DISH, DTV) +0.2%; TelCo (T, VZ) +16.4%.

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Comments (4)
  • AdamDivy
    , contributor
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    A few months ago I switched from TWC to T (U-Verse) and absolutely glad I did. Everything is better!
    6 Aug 2013, 01:07 PM Reply Like
  • TaylorH
    , contributor
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    Switching to U-Verse is not "cord cutting." U-Verse is just another TV subscription service with the technicality that it's delivered over fiber and not copper cable.

     

    Cord cutting is when you cancel your major broadcast subscription service and get your shows directly over the internet through subscription services like Amazon prime, Hulu, or Netflix as well as pay per view services like iTunes, Amazon Instant, or Vudu.

     

    When they say 360K are cord cutters, those are people who canceled Cable, U-Verse, or FIOS packages and rely strictly on internet delivered content through a Roku, Apple TV, Xbox, or similar internet streaming device.

     

    Cord cutting is a great idea and can save you a lot of money even if you pay $2-$3 per show a-la-carte (for example iTunes.) But you lose out on live sports which is still exclusively offered over cable (or fiber) pay TV services.

     

    Cord cutting is more of a new generation phenomenon and older generation people are less likely to cord cut. You'll see numbers get much larger (in to the millions) over 10-15 years as an entire generation of would-be subscribers that grew up with streaming services fail to see the benefit of paying $100 per month for TV they don't watch. Media needs to adapt.

     

    Someone (and I don't remember who) said that real change to internet delivery won't happen until a younger generation of executives eventually inherit control of the media companies.
    7 Aug 2013, 12:50 AM Reply Like
  • AdamDivy
    , contributor
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    I didn't say I cut the cord.

     

    I was referring to this...

     

    Cable (TWC) -3.1%; TelCo (T) +16.4%.
    7 Aug 2013, 09:30 AM Reply Like
  • carlsonm54
    , contributor
    Comment (1) | Send Message
     
    The untold message here is the number of customers who never hooked up the cord in the first place. The real measure of the market is "internet only customers" and mobile/tablet 4g customers with singular broadband service. Mirroring content from a tablet or phone to your Apple TV or Chromecast is very convenient and allows you to cut the cord on cable TV as well as a redundant broadband service.
    7 Aug 2013, 09:46 AM Reply Like
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