Deutsche: Expedia regaining share from Priceline at TripAdvisor

|By:, SA News Editor

Deutsche's checks Expedia (EXPE +2.6%) regained its status as TripAdvisor's (TRIP +1.9%) top partner in early July after losing share to Priceline (PCLN +0.5%) in Q2.

The firm thinks Expedia, which crashed two week ago thanks to a Q2 miss blamed on several different factors, lost share throughout Q2 to Priceline's unit, and that Expedia's unit  "[dropped] off significantly."

Morgan Stanley released a survey in July indicating's European online travel bookings share stood at 47%, and Expedia's at 21%. Respondents touted's larger customer base, higher traffic, and superior technology platform for updating room pricing/availability.

Expedia recently launched its Traveler Preference Program, so as to offer an agency hotel bookings model similar to's.