Analysis: Customers creeping back to J.C. Penney

"The core customer is slowly coming back," writes Walter Loeb as he assesses the plight of J.C. Penney (JCP -4.1%).

Though acknowledging a turnaround is still a Herculean task, Loeb sees flat sales growth for Q3 and a double-digit jump in Q4 as the ship gets righted.

If his forecast is to turn out to be accurate, private labels and home goods will need to contribute quite a bit to JCP revenue.

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Comments (11)
  • wheelz23
    , contributor
    Comments (66) | Send Message
    JCP has a "core customer?"
    7 Aug 2013, 02:41 PM Reply Like
  • goranivic2
    , contributor
    Comments (2) | Send Message
    Core= A regular based group of shoppers that stop in. Not just a once a lifetime thing. Example Me= I always stop in JCP when walking through the mall. Also those that have JCP cards can be tracked to see how many are shopping again. This is great news for JCP
    7 Aug 2013, 02:57 PM Reply Like
  • snowinglightly
    , contributor
    Comment (1) | Send Message
    JCP has a lot of core customers but RJ. Went far and above to make them leave... They are frequently not the cool kids on the block , but they shop frequently always looking for a good bargain and good quality merchandise...
    I worked for JCP for about 18 years in the furniture department
    8 Aug 2013, 09:53 AM Reply Like
  • goranivic2
    , contributor
    Comments (2) | Send Message
    JCP will be a double up stock come 2013. It will be at 30 at least.
    7 Aug 2013, 02:57 PM Reply Like
  • Spacely's Sprockets
    , contributor
    Comments (181) | Send Message
    I'm still buying for long term gain. the lower JCP goes the more I buy.
    7 Aug 2013, 04:09 PM Reply Like
  • wiseguru
    , contributor
    Comments (19) | Send Message
    You will get a lot of chances to buy lower.... until it goes to 0.
    8 Aug 2013, 08:54 AM Reply Like
  • Alejandro43
    , contributor
    Comments (107) | Send Message
    My local Penney's is doing fine. You can see this in the faces of the sales staff. The store is having good foot traffic, especially the school age crowd. There is a good variety of items, reasonably priced and well stock. My recommendation is: BUY!
    7 Aug 2013, 04:24 PM Reply Like
  • User 13930862
    , contributor
    Comment (1) | Send Message
    They need to get their core customers back because the new customers envisioned by Ron Johnson have not shown up...
    7 Aug 2013, 04:48 PM Reply Like
  • peloya
    , contributor
    Comments (17) | Send Message
    And never will! JCPenney really have to work with the regular customers because they are loyal and always come back.
    What Ron Johnson envisioned was just it: a vision nothing else. Too bad they are not getting rid of the Libby's: those little gadgets are a nonsense!
    7 Aug 2013, 09:46 PM Reply Like
  • User 14774872
    , contributor
    Comments (5) | Send Message
    JCP is a buy below $15.0, a true value stock.Just the properties value alone is worth that.Bargain price and good quality products are the formula to retain customers loyalty.
    7 Aug 2013, 09:47 PM Reply Like
  • scs8744
    , contributor
    Comments (75) | Send Message
    The stores are still saddled with a huge amount of clearance mdse. Hard to believe Back-To-School will be, in any way, successful. Expect clearance sales % to total mdse sales will keep climbing through Q3.


    Remember, it will take an epic sales gain in Q4 to produce a dollar of profit at the store level.
    8 Aug 2013, 09:24 AM Reply Like
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