Green Mountain Coffee Roasters eyes carbonated beverages

|By:, SA News Editor

Green Mountain Coffee Roasters (GMCR) CEO Brian Kelley said the company will provide an update on its plans for carbonated beverages at an investor meeting next month.

The exec says Green Mountain has done plenty of research on what the consumer wants and has a narrowed strategy.

The entry of the company into carbonated beverage has been bandied around plenty, which could be part of the reason shares of SodaStream (SODA), +0.7% premarket, appear to be unfazed by the latest development.

Earnings call transcript

GMCR -5.1% premarket.