- Green Mountain Coffee Roasters (GMCR) CEO Brian Kelley said the company will provide an update on its plans for carbonated beverages at an investor meeting next month.
- The exec says Green Mountain has done plenty of research on what the consumer wants and has a narrowed strategy.
- The entry of the company into carbonated beverage has been bandied around plenty, which could be part of the reason shares of SodaStream (SODA), +0.7% premarket, appear to be unfazed by the latest development.
- Earnings call transcript
- GMCR -5.1% premarket.
Green Mountain Coffee Roasters eyes carbonated beverages
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