- OpenTable (OPEN +3.9%) and Rovi (ROVI +1.4%) have spiked higher after Facebook (FB -0.5%) announces companies will be able to take OpenTable reservations and display Rovi TV listings data on their Facebook pages.
- OpenTable has integration deals with 600+ sites/services. They currently account for 5%-10% of the company's monthly booked restaurant seats.
- Facebook has made several moves in recent months (I, II) to improve the quality of the local content/services provided by its mobile site and apps. Yelp (YELP -1.2%) has sold off more than once thanks to those moves, but the company is still differentiated from Facebook (and other rivals) via the breadth of its local reviews database.
- OpenTable's Facebook deal comes at a time when the company is seeing fresh competition from Yelp (remains a partner for now) and Groupon. It also comes shortly after OpenTable began testing a payments system for its restaurant bookings.
Facebook strikes integration deals with OpenTable, Rovi
Aug 12 2013, 14:35 ET