OpenTable (OPEN +3.9%) and Rovi (ROVI +1.4%) have spiked higher after Facebook (FB -0.5%) announces companies will be able to take OpenTable reservations and display Rovi TV listings data on their Facebook pages.
OpenTable has integration deals with 600+ sites/services. They currently account for 5%-10% of the company's monthly booked restaurant seats.
Facebook has made several moves in recent months (I, II) to improve the quality of the local content/services provided by its mobile site and apps. Yelp (YELP -1.2%) has sold off more than once thanks to those moves, but the company is still differentiated from Facebook (and other rivals) via the breadth of its local reviews database.
OpenTable's Facebook deal comes at a time when the company is seeing fresh competition from Yelp (remains a partner for now) and Groupon. It also comes shortly after OpenTable began testing a payments system for its restaurant bookings.