Putting a number to ESPN's value

The value of Disney's (DIS -2.1%) ESPN could be even higher than where some projections land, according to The Atlantic.

A pencil-on-napkin estimate on ESPN's +$5/month fee per cable subscriber , the pay-TV base, and advertising revenue levels leads to a $40B to $60B valuation to dwarf old media companies such as The New York Times or CBS.

While much has been made on new rivals, including Fox Sports 1 (FOXA -1.2%), the power of the ESPN brand is such that sports viewers still flock to it before and after major events (NCAA basketball tournament, Super Bowl, World Series).

"ESPN has a 30-year head start and an astronomical revenue stream," admits Fox Sports exec Randy Freer.

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Comments (1)
  • DISDIS631
    , contributor
    Comments (69) | Send Message
    Of course it's going to be "higher", if the Owner is putting a price worth of one of it's units.


    Would you expect ANYTHING else ?
    15 Aug 2013, 12:00 PM Reply Like
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