Mintel: Amazon on pace to dominate in Europe

|By:, SA News Editor

Online sales in Europe are forecast by research firm Mintel to double to €188B in five years, a forecast that bodes well for Amazon (AMZN -1.9%).

Mintel says Amazon has grew its online market share by 60 bps in 2012 to 9.8% and should see more gains despite negative publicity in the U.K. and Germany.

If current e-commerce trends were to hold, in 8 years Amazon will overtake German firm Schwarz to be the biggest retailer on the continent.