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Disney: To Infinity and beyond?

  • Disney (DIS) introduces Infinity this weekend with high hopes that the system which fuses online play with physical toys will turn around the fortunes of the company's only unprofitable division.
  • Infinity will draw from a large well of Disney's intellectual property and franchises to market to both young gamers (Buzz Lightyear, Sulley) and teens (Pirates of the Caribbean, Star Wars?).
  • What to watch: A strong debut by Infinity could unnerve investors of Activision (ATVI).
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