- Disney (DIS) introduces Infinity this weekend with high hopes that the system which fuses online play with physical toys will turn around the fortunes of the company's only unprofitable division.
- Infinity will draw from a large well of Disney's intellectual property and franchises to market to both young gamers (Buzz Lightyear, Sulley) and teens (Pirates of the Caribbean, Star Wars?).
- What to watch: A strong debut by Infinity could unnerve investors of Activision (ATVI).
Disney: To Infinity and beyond?
Aug 16 2013, 08:27 ET