Disney: To Infinity and beyond?

|By:, SA News Editor

Disney (DIS) introduces Infinity this weekend with high hopes that the system which fuses online play with physical toys will turn around the fortunes of the company's only unprofitable division.

Infinity will draw from a large well of Disney's intellectual property and franchises to market to both young gamers (Buzz Lightyear, Sulley) and teens (Pirates of the Caribbean, Star Wars?).

What to watch: A strong debut by Infinity could unnerve investors of Activision (ATVI).