Reports: Sony launching new flagship phone, giant lens attachments

Bloomberg reports Sony (SNE) will launch its next flagship Xperia Android phone (codenamed Honami) on Sep. 4., just before the start of the IFA consumer electronics show.

The Honami will reportedly feature image-processing chips used in Sony's Bravia TVs and Cyber-shot cameras, as well as Qualcomm's (QCOM) top-of-the-line Snapdragon 800 CPU, and might support 4K video recording.

Sony is also reportedly planning to release the QX10 and QX100, giant "lens camera" accessories that attach to its smartphones, and which feature high-quality zoom lenses and image sensors (18MP-20MP). The QX10/100 even have their own battery packs and indicator displays.

Sales of Sony's current flagship, the Xperia Z, have been solid (particularly in Japan). Nokia recently launched the (Windows Phone-based) Lumia 1020, another phone promising an unparalleled imaging experience.

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Comments (6)
  • keentolearn
    , contributor
    Comments (137) | Send Message
    Sony has already lost a lot. Now any step must be well prepared, planned and in the interest of company. The are just expanding their product portfolio without generating much attention both from promotion side as well as customer side.
    16 Aug 2013, 08:09 PM Reply Like
  • steveraf
    , contributor
    Comments (22) | Send Message
    Totally disagree with the last comment...lots of great gadgets on the with great new color engine,xperia tablet z which I am writing from now, new phones with 20 megapixel lens, 4k tvs, start up streaming internet service, new smartwatch, and 6.4inch snapdragon phone. The giant has awakened again....did I mention new directors came from apple? Or abenomics? least 25 dollars by xmas:-)
    16 Aug 2013, 11:16 PM Reply Like
  • keentolearn
    , contributor
    Comments (137) | Send Message
    With due respect to you, you should also consider how easily sony lost its tv market to samsung and lg. Its flagship phone sony xperia z how quickly overtaken by htc one & galaxy s4, its latest z ultra wont stand after note 3. Xperia z tablet is also not doing that well as was expected. Sony took very long time to launch its very first tablet and it was also a flop show. Its entertainment division is also underperforming and they are not ready to spin if off. As far as gaming console is concerned, xbox one is there and amazon is also planning something big. Chinese company lenovo became worlds largest pc maker while sony viao lost all its shine. Sony has become too big to manage.
    17 Aug 2013, 12:03 AM Reply Like
  • steveraf
    , contributor
    Comments (22) | Send Message
    Thanks for your comments but you have left out key has the best current 4k tv and its new color engine designed by mit is selling well. Xperia z is a big hit in Japan and Europe with huge increase in sales from last year. HTC and samsung...yes the world leaders but sony is gaining market share in phones with 11 designs in the z tablet top rated by all journals and is selling well. Columbia pictures has a great fall lineup with internet tv planned and 4k streaming in the works. Btw, most updated theaterstoday use sonys 4k system. Ps4 a failure because of xbox? Preorders already sold out......Howard CEO is out and the effects are already coming in as positive...stock has doubled in 5 months.
    Although you make some valid points, the devalue of the yen will make sony more competitive in the future. Yes, sony has missed the boat many times in the past but its never too late to right the ship.
    17 Aug 2013, 01:11 AM Reply Like
  • Matthew Davis
    , contributor
    Comments (4746) | Send Message
    Having the best TV means nothing. Sony prices their TVs out of relevance. They've always had the best TVs, but like Android, the general public goes with good enough, not the best because affordability is the key driver. PS Vita is technically better than the 3DS yet its getting its rear handed to them.


    Sony still has a brand issue, people do not equate it to quality because of their tarnished reputation for producing cheap junk through the 90s. Reference Sony Xplode.


    Their movies are horrible and online games are mismanaged, reference Star Wars Galaxies and After Earth.


    The Vaio was terrible at launch, we owned that the hard drive failed the first week, and Xperia is just another Android phone. Why buy an Xperia over a S4? Its a giant brick phone that shows no distinguishable aesthetic from other phones.
    17 Aug 2013, 09:19 AM Reply Like
  • erblackiv
    , contributor
    Comments (16) | Send Message
    Cool that they're waterproof. Damning that they have short battery life.
    26 Aug 2013, 09:21 PM Reply Like
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