Profile of a Tesla Model S owner emerges

Buyers of the Tesla Motors Model S tend to be a little younger than typical luxury car buyers, according to polling from

Close to a third of buyers fall between 18-to-44 years of age and the percentage of males opting for the Tesla Motors (TSLA +3%) EV is higher than normal.

The Model S owner profile lines up closest to that of a Porsche Panamera owner.

Political preferences were kept out of the equation by Edmunds.

From other sites
Comments (17)
  • Michael Bryant
    , contributor
    Comments (6290) | Send Message
    Not surprised. Follow the money.
    19 Aug 2013, 12:37 PM Reply Like
  • speedofov
    , contributor
    Comments (91) | Send Message
    Yesterday the Tesla store in San Jose, CA was busier than any store in Santana Row. The Tesla parking area was full with either demos or owners. The area where the demos and owner's cars are parked had a constant stream of lookers. I'd be astonished if Porsche had anywhere near that action.
    19 Aug 2013, 12:54 PM Reply Like
  • Cassina Tarsia
    , contributor
    Comments (662) | Send Message
    Speedofov ... Wow! If that doesn't say something!
    19 Aug 2013, 01:04 PM Reply Like
  • Yuro
    , contributor
    Comments (139) | Send Message
    Surprising since the Panamera is a real ugly design. I still wince every time I see one.


    I get that they're both performance oriented luxury sedans. I would think the Audi A7 would be an even closer parallel because Model S matches its dimensions very closely....and the Audi isn't ugly.
    19 Aug 2013, 01:29 PM Reply Like
  • azgog
    , contributor
    Comments (207) | Send Message
    There is a big demographic of baby boomers who see the Tesla car/stock as a combination cool gadget, great investment and a way to actually do something about peak oil/climate change.
    Particularly with a paralyzed do-nothing Congress.
    19 Aug 2013, 02:19 PM Reply Like
  • chickensevil
    , contributor
    Comments (742) | Send Message
    Don't you mean Millennial Generation is the one primarily buying it? since it is the low end of the age range (18-44) 18 would have been born in 1995 and 44 born in 1969 which would span back into Gen X... also after the baby boomers. Most of the Baby boomers are hitting retirement, and wouldn't know what cool new technology was if it slapped em in the face... Heck my parents barely know how to use facebook, and certainly don't have smartphones...
    19 Aug 2013, 02:36 PM Reply Like
  • winfield100
    , contributor
    Comments (2155) | Send Message
    @chickensevil dude, I have been running and using computers for the last 44 years and am a boomer (~65) and almost a Tesla owner.
    look at the whole gestalt of all the Musk companies. consider what you could do if you tweaked the hyperloop a bit and pointed it somewhat upwards along a tall mountain. a rail gun to launch material to LEO.
    19 Aug 2013, 09:27 PM Reply Like
  • John Bingham
    , contributor
    Comments (1246) | Send Message
    Hi chickensevil,


    Another boomer here (67 in a couple of months) and, like winfield, almost a Tesla owner.


    Thanks to TSLA I could get a loaded Model S now, but I'd rather have something a little bit smaller to use here in the UK - so Gen 3 Performance for me (or Roadster Mk 2 if that's promised soon!). I'm also looking for a good electric bike, about 15 to 20 kW motor would be fine, preferably able to carry two for 200 plus miles. It'll come!


    Hey, chicken, there's a lot of us boomers on this site. We run the latest tech, and we grew up with cool!
    20 Aug 2013, 04:15 AM Reply Like
  • Charliepetit
    , contributor
    Comments (10) | Send Message
    Chickensevil - You might rethink your canard on baby boomers (I am 67, and yes very happily drive a Model S). We are just entering retirement age, indeed. That does not mean we are e-gadget retards. It means we've been in the workplace, adapting, over the entire span of the PC and smartphone digital revolutions.


    Few of us who can imagine buying a car for $80k+ would have had jobs not requiring basic computer skills including social media and email, and many of us know full well what digital communication has done for commerce. One does not need to be slurping up the very latest apps stemming from that revolution to recognize that a stylish long-range electric car that is quicker than your typical bimmer or jag, has a monster touch screen, needs little maintenance, and receives remote updates to the vehicle's control systems is an attractive package.
    19 Aug 2013, 04:18 PM Reply Like
  • 123man
    , contributor
    Comments (1429) | Send Message
    Charliepetit - I represent your remarks and I resemble them too - 66, not rich, not poor - bought the car because it is all the things you said and also what it represents to my kids and grandkids, over the objections of my wife who now drives it more than I do -
    19 Aug 2013, 04:38 PM Reply Like
  • Ed Lewis
    , contributor
    Comments (69) | Send Message
    Charliepetit and 123man, I'm 72 and built several muscle cars and trucks as a young man and learned over the years how much I want to help the environment as well. I bought one of the Tesla Signatures and love it to pieces. I charge it off solar panels on my roof and am pleased that I am no longer spewing out polluting materials as I did many years ago. The car's capabilities speak loudly to all of us who like speed and beauty!
    19 Aug 2013, 04:57 PM Reply Like
  • uscpaul
    , contributor
    Comments (41) | Send Message
    For what it is worth:
    51 years old.
    Male, Hispanic. Never been married, no kids.
    18 years as a Civil Servant and still working.
    99k a year BEFORE Uncle Sam takes 1/3.
    Bought stock at 25 (majority of shares), 35, 51, 71 and 104.
    Did not use the money from stock to buy the 85 kWh.
    Bought the car because I was sick/tired of using gas and supporting Halliburton / OPEC / Oil Companies et al.
    I have let no less than a dozen people drive the car. To a person and with no coaxing, they all have said it was the best car they have ever driven.
    19 Aug 2013, 05:13 PM Reply Like
  • Tesla Revolution
    , contributor
    Comments (199) | Send Message
    Great posting bro! It's good to hear from someone who is not rich but saved their money up and bought a Tesla. Well done.
    Just curious... Where did you find the tip and then the confidence to invest in TSLA at $25 ?
    Thank you.
    20 Aug 2013, 01:10 PM Reply Like
  • chfp
    , contributor
    Comments (699) | Send Message
    Dang 18 yr olds with Teslas
    *shaking fist in air*


    19 Aug 2013, 06:03 PM Reply Like
  • joenjensen
    , contributor
    Comments (701) | Send Message
    This does sound like Apple in the beginning, I can remember it was hard to get into an Apple store, and I had to travel 40 miles to West Palm Beach to get there. That's a terrific sign.
    19 Aug 2013, 10:49 PM Reply Like
  • Cashmister
    , contributor
    Comments (2) | Send Message
    I just LIKE IT!
    20 Aug 2013, 02:30 AM Reply Like
  • richshin
    , contributor
    Comments (4) | Send Message
    64 y/o, 3 month Tesla owner, retired for 14 years, am not real tech savvy, just smiling every day for being first in line.
    9 Feb 2015, 12:43 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs