New name and look for Restoration Hardware

|About: Restoration Hardware (RH)|By:, SA News Editor

Restoration Hardware (RH +0.2%) plans to focus on a broad strategy to push upscale lifestyle brands.

Expanded categories for the company will include footwear, jewelry, and clothing accessories.

Though Co-CEO Gary Friedman calls the transition a move to a "curated, artisan crafted luxury apparel and accessories brand," in a word the change is about margins.