Seeking Alpha

New name and look for Restoration Hardware

  • Restoration Hardware (RH +0.2%) plans to focus on a broad strategy to push upscale lifestyle brands.
  • Expanded categories for the company will include footwear, jewelry, and clothing accessories.
  • Though Co-CEO Gary Friedman calls the transition a move to a "curated, artisan crafted luxury apparel and accessories brand," in a word the change is about margins.
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