- Rentrak (RENT +1.9%) acquires iTVX, a branded entertainment analytics provider, for an undisclosed amount.
- The purchase will further marry Rentrak's ratings offerings with iTVX's analytics products. The two companies have collaborated previously.
- iTVX competitor Nielsen (NLSN) closed up 3.89% on the day.
Rentrak acquires iTVX
Aug 20 2013, 17:06 ET