Rentrak acquires iTVX

|About: Rentrak Corporation (RENT)|By:, SA News Editor

Rentrak (RENT +1.9%) acquires iTVX, a branded entertainment analytics provider, for an undisclosed amount.

The purchase will further marry Rentrak's ratings offerings with iTVX's analytics products. The two companies have collaborated previously.

iTVX competitor Nielsen (NLSN) closed up 3.89% on the day.