Seeking Alpha

Netflix replacing Instant Queue with "My List"

  • Netflix (NFLX -1.3%) is replacing its traditional Instant Queue with My List, a scrolling list of user-selected titles that appears near the top of Netflix's cover image-heavy home page.
  • Whereas the contents of an Instant Queue are manually sorted by users, videos added to My List are sorted by an algorithm that guesses what content a user is mostly likely to watch.
  • The feature is being rolled out to both U.S. and international users. The latter group hasn't had Instant Queues to work with, and instead has been completely dependent on the personalized recommendations delivered on Netflix's home page.
  • Netflix recently added support for multiple user profiles per account.
Comments (2)
  • RobbyRob
    , contributor
    Comments (361) | Send Message
    This is such awesome news that I would expect the stock to be up another 5% today. Oh well...I guess you can't win them all.
    21 Aug 2013, 11:00 AM Reply Like
  • Sakelaris
    , contributor
    Comments (1508) | Send Message
    This really makes for a pretty looking computer screen. I am not sure of any benefit beyond that. We already see recommendations attached to the individual movie pages, recommendations that are already fairly good.


    The good news is that in the upper right-hand corner there is a place where you can click "change order to manual." That is what I did.
    Thus, Netflix might be learning a lesson from its earlier goofs. Once you give the consumer something, never take it away.
    21 Aug 2013, 11:47 PM Reply Like
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