Hutchison Whampoa ((HUWHY.PK), (HUWHF.PK)) unveils the rebranding of its Austrian unit, which acquired Orange Austria for $1.8B in Jan. The Orange brand will disappear and be folded into Whampoa's 3 Austria name.
Orange's SIM-only plan (€7.50/month) will continue to be offered under the new brand.
The merged unit is targeting a market share in Austria of 30%, from 24% now. It is offering a sign-up bonus of €100 to new customers in an effort to get there.