Seeking Alpha

Report: Google looking to rent a lot of Best Buy store space

  • Tech pundit and Google Glass evangelist Robert Scoble reports hearing Google (GOOG +0.3%) is planning to rent 6K sq. feet worth of space at every Best Buy (BBY +2.8%) store next year to promote Google Glass.
  • Is Scoble's source off by a decimal? Best Buy's stores have 20K-45K sq. feet of floor space (inc. register aisles and everything else). If the rumor is true, Google would be renting 13%-30% of available space.
  • Regardless, Best Buy appears to be getting a lift from the rumor, as is Glass microdisplay supplier Himax (HIMX +3%).
  • Google already has a Chromebook marketing partnership with Best Buy.
Comments (10)
  • Doyle3000
    , contributor
    Comments (1510) | Send Message
    600 sq ft is still 10 feet deep and 60 feet across, which is more than enough to have cute girls and video screens and try-ons in the stores.


    i'm perplexed by this gadget. will it catch on? the camera can be so intrusive even in the most innocent of intents.
    22 Aug 2013, 12:30 PM Reply Like
  • Copious28
    , contributor
    Comments (416) | Send Message
    I am thinking industrialized use cases are going to be more important than the consumer market here. Think about pulling up blue prints for maintenance workers, etc etc.


    Hopefully, there will be more cute girls than product.
    22 Aug 2013, 02:34 PM Reply Like
  • Jasper85
    , contributor
    Comments (384) | Send Message
    HIMX is just up because it has dropped a lot last week?
    22 Aug 2013, 12:41 PM Reply Like
  • zoomover
    , contributor
    Comments (37) | Send Message
    Who can see the future, but these glasses need to be a lot cooler for me to wear.....
    22 Aug 2013, 01:00 PM Reply Like
  • UncleSherpalot
    , contributor
    Comments (55) | Send Message
    Google is now spending money like a drunken sailor without a plan.


    Firstly, they are wasting 500 MILLION to market their mediocre plastic parts phone, the Moto X. This guarantees that the phone will not be profitable, but likely a huge cash burn.


    Now GOOG is wasting money putting up stores to sell Google Glass? This is the dumbest idea I've ever heard. The Glass is a toy, and not even a marginally useful one at that.


    Google seems to have lost its direction since it started losing search market share. Now they're just throwing money around to see what sticks.


    This stock will take a major correction in 2H '13 like Apple when it fell from 700 to 300.


    Take a look at some other mobile makers. One in particular will be a guaranteed double after going private. Do your own DD.
    22 Aug 2013, 01:11 PM Reply Like
  • buyandhold???
    , contributor
    Comments (907) | Send Message
    A Toy?


    Watch the video of how it changed the handicap girls life. The girl was in a car wreck recently and couldn't use her hands to use her phone and was basically trapped in a wheelchair all day. Google Glass gave her life and the opportunity to surf the web,take pictures, and call friends without her hands


    I think you're vastly underestimating the benefits this will have with doctors even who can conference during surgery and allow another doctor a peak from their point of view.


    Then throw in the service workers like say mechanics who can use diagrams while they work on cars instead of running back and forth to a computer


    and then throw in the recreational users


    and there you have the future of the world....HIMX is going to double,triple their revenue projections for 2014 and honestly could be a $30 stock before all is said and done in 3-4 years. The grow of LCOS over the next 5 years is staggering starting with the picos projectors and their use for the 2014 world it....they're a huge huge deal and HIMX is in the best ones


    I think HIMX is vastly undervalued and its earnings estimates for 2014 are off by over 100% Mark gomes one of the most respected writers here did his calculation for an extra .75/share in earnings with the ramped up production from 2M units to 25M for HIMX which is where they're expanding their production capabilities too


    Look Google wouldn't buy 6,3% of a company with a dull future....and if you remember google's past, they bought nearly 1 company a week, HIMX is an easy take over target for goog. Trust me buy HIMX today at $6 and thank me at $15 next year, or hold for $25-30 in a few years. This is the next big thing, glass is the next Iphone.
    22 Aug 2013, 08:03 PM Reply Like
  • Jasper85
    , contributor
    Comments (384) | Send Message
    "Now GOOG is wasting money putting up stores to sell Google Glass? This is the dumbest idea I've ever heard. The Glass is a toy, and not even a marginally useful one at that."


    Ever heard of a company called Apple ?
    22 Aug 2013, 02:18 PM Reply Like
  • UncleSherpalot
    , contributor
    Comments (55) | Send Message
    your point?


    apple makes somewhat useful products. unlike google blindly flinging poo at the wall to see what sticks. google glass will not stick.
    22 Aug 2013, 02:41 PM Reply Like
  • Jasper85
    , contributor
    Comments (384) | Send Message
    Let's agree to disagree on that topic then as I believe that Google won't need to find useful purposes for Glass, the buyers will do that for them.
    23 Aug 2013, 05:59 AM Reply Like
  • billddrummer
    , contributor
    Comments (1733) | Send Message
    I think the square footage being bandied about is far too much.


    600 sf seems more feasible.


    6000 sf would rival Magnolia Home Theater installations in the largest stores, including viewing and listening studios.
    1 Sep 2013, 05:13 AM Reply Like
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