- Brown-Forman (BF.B, BF.A) plans to spend ~$100M to expand its Jack Daniel distillery in Tennessee in the next two years amid growing global demand for bourbon and whiskey.
- The new facility will increase the production of the flagship Jack Daniel's Old No. 7 brand by 15%-20% from more than 11M cases per year currently.
- Jack Daniel's sales have soared in the past decade, as the 140-year-old brand has spread to more than 160 countries; it has enjoyed volume growth for 21 straight years, and its global net sales increased 9% in the last year.
Borwn-Forman to spend $100M to boost Jack Daniel's production
Aug 22 2013, 17:41 ET