Augme Technologies changes name to Hipcricket, gets new symbol

|About: Hipcricket, Inc. (HIPPQ)|By:, SA News Editor

Augme Technologies (AUGT.OB) changes its name to Hipcricket and will trade under the new symbol HIPP beginning tomorrow.

Augme acquired mobile marketing firm Hipcricket for $62.8M in 2011. Last quarter, Hipcricket's co-founder, Ivan Braiker, became CEO of Augme.

Braiker: "We strongly believe the Hipcricket name provides us with broader marketplace appeal, recognition and scalability."