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Progress at NBCUniversal is mixed following takeover

  • Two years after Comcast (CMCSA) began its two-stage $30B acquisition of NBCUniversal, progress is mixed, the WSJ argues in a profile.
  • NBCU's profits have grown, although the company has experienced patchy ratings. "The Voice" has done well, but "Today" lost its 15-year position as the leading morning program to ABC's "Good Morning America." NBC, once a crown jewel, is stuck in third place among the major networks.
  • Meanwhile, CEO Steve Burke has been draining the swamp that was NBCU's intrigue and rival fiefdoms, although implementing his "Project Symphony" - i.e. generating synergies - is a work in progress.
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