Seeking Alpha

ESPN decision could impact Arbitron-Nielsen merger

  • A decision on a software license by ESPN (DIS) could be crucial to the future of the merger between Nielsen (NLSN) and Arbitron (ARB), according to The New York Post.
  • The sports juggernaut appears likely to leverage its initial opposition to the merger to secure favorable terms on a new license from Arbitron for software that helps it gauge viewer patterns and preferences.
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