Heat wave could cool off back-to-school sales


A scorching heat wave in the Midwest will continue throughout the week in a development which could trim back-to-school spending excursions, warns Brian Sozzi.

Lower store traffic could wreak havoc on inventory with many retailers banking on using school supplies as a loss leader to help boost apparel and computer/tablet sales.

Looking for relief: SPLS, OMX, ODP, TGT, WMT.

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Comments (2)
  • bd4uandu
    , contributor
    Comments (2074) | Send Message
     
    The stores are air conditioned. People go shopping to get out of the heat. Kids are still going back to school.
    26 Aug 2013, 11:12 AM Reply Like
  • AdamDivy
    , contributor
    Comments (412) | Send Message
     
    It might drive many to the large stores to "cool off" themselves. Free A/C!! haha
    26 Aug 2013, 11:13 AM Reply Like
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