Seeking Alpha

McDonald's to sell chicken wings

  • McDonald's (MCD +0.8%) plans to launch a national rollout of chicken wings on September 9 after testing the concept in the Chicago area.
  • The restaurant operator will sell Mighty Wings in 3, 5, and 10-piece packages with a choice of nine different sauces.
  • Early read from restaurant industry analysts: The development could have an impact on the margins of Buffalo Wild Wings (BWLD -0.1%), although with chicken wing costs on a downward spiral the timing isn't a huge concern. Traffic at Buffalo Wild Wings outlets shouldn't be affected.
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Comments (34)
  • Drew Robertson
    , contributor
    Comments (344) | Send Message
     
    3*9 combinations. Way too complicated for typical $MCD customer.
    26 Aug 2013, 01:31 PM Reply Like
  • Macro Investor
    , contributor
    Comments (9050) | Send Message
     
    Winner winner, chicken dinner?
    26 Aug 2013, 01:33 PM Reply Like
  • SoCalNative
    , contributor
    Comments (540) | Send Message
     
    Odd offering numbers. 3?
    26 Aug 2013, 01:50 PM Reply Like
  • Tvaddic
    , contributor
    Comments (251) | Send Message
     
    They offered an odd number of Chicken Selects when they had them
    26 Aug 2013, 02:18 PM Reply Like
  • JDDurango
    , contributor
    Comments (214) | Send Message
     
    I don't see that MCD offering wings affects BWW at all. That's a different demographic. I think folks going to BWW are wanting to sit down and watch sports, have a beer, etc.
    26 Aug 2013, 01:54 PM Reply Like
  • Mike Andrewes
    , contributor
    Comments (75) | Send Message
     
    I can see it now- "I want to stick to my diet, so I'd like to order 5 of the 3 piece wings.."
    26 Aug 2013, 02:14 PM Reply Like
  • bd4uandu
    , contributor
    Comments (1943) | Send Message
     
    Personally I like the rest of the bird better.
    26 Aug 2013, 02:26 PM Reply Like
  • tampabay
    , contributor
    Comments (316) | Send Message
     
    Successful(wings) or not MCD is always trying..that's why they are the Leader in (fast) Food Sales and service...come on dividends....
    26 Aug 2013, 02:28 PM Reply Like
  • lumberfrog
    , contributor
    Comments (63) | Send Message
     
    Anyone know who their supplier will be?
    26 Aug 2013, 02:31 PM Reply Like
  • Rose_Colored_Glasses
    , contributor
    Comments (964) | Send Message
     
    I would guess dead chickens
    26 Aug 2013, 02:55 PM Reply Like
  • AnAvgJoe
    , contributor
    Comments (369) | Send Message
     
    Now that right there was funny....
    26 Aug 2013, 03:26 PM Reply Like
  • Nathaniel Munson
    , contributor
    Comments (70) | Send Message
     
    I was a manager at McDonald's until about a year ago. McDonald's only uses Martin Brower to supply all its products. Not sure who Martin Brower contracts with, but that's a start for you.
    26 Aug 2013, 03:42 PM Reply Like
  • mostserene1
    , contributor
    Comments (3355) | Send Message
     
    Perdue.
    26 Aug 2013, 06:45 PM Reply Like
  • kentbuhr
    , contributor
    Comment (1) | Send Message
     
    Tyson is now the chicken supplier in the U.S.
    26 Aug 2013, 11:13 PM Reply Like
  • SO Yummy
    , contributor
    Comments (4) | Send Message
     
    Sounds. Disgusting.
    26 Aug 2013, 02:32 PM Reply Like
  • ReligiousWacko
    , contributor
    Comments (1305) | Send Message
     
    if they offer 20 pieces for $4.99, I'm gonna double my weight ....
    26 Aug 2013, 02:34 PM Reply Like
  • J Mintzmyer
    , contributor
    Comments (3755) | Send Message
     
    3 piece makes sense... They can offer coupons and promos on them, like 99c during the rollout etc. Probably see something like $1.99 $2.99 and $4.99.
    26 Aug 2013, 03:04 PM Reply Like
  • Gordon Z
    , contributor
    Comments (109) | Send Message
     
    Very good. I stop in McD's when I'm on the road. While I think the overall menu is fine and the taste is great, I don't like leaving the table "stuffed", so I'll either chose from among the salad selections or eat from the $1 menu since the portions are smaller.

     

    Glad to see the chicken wings there. I can appreciate the tasty, but smaller portions. I can leave the table full, but not stuffed.
    26 Aug 2013, 03:17 PM Reply Like
  • SirDodson
    , contributor
    Comments (19) | Send Message
     
    Seriously, can we talk about the definition of a WING? And not wing-etts, sections, etc.????? Can I get a whole wing? (Not necessarily McD)
    26 Aug 2013, 03:47 PM Reply Like
  • Jerbear
    , contributor
    Comments (755) | Send Message
     
    Wings really? Still won't get me to eat at McD's.

     

    Why not a good hot dog. Nobody sells a good hot dog these days. Dogs go with burgers. Or - Maybe a good polish sausage.
    26 Aug 2013, 03:52 PM Reply Like
  • TRHanson
    , contributor
    Comments (172) | Send Message
     
    DQ sells a hot dog, or at least I think so...
    26 Aug 2013, 04:21 PM Reply Like
  • RWMostow
    , contributor
    Comments (1503) | Send Message
     
    Jer-

     

    I hope that MCD sends you a few hundred shares to thank you for two great suggestions!

     

    -rwm
    26 Aug 2013, 07:31 PM Reply Like
  • Equity Options Guru
    , contributor
    Comments (146) | Send Message
     
    Isn't that what Portillos is for?
    26 Aug 2013, 10:37 PM Reply Like
  • AnAvgJoe
    , contributor
    Comments (369) | Send Message
     
    MCD hot dog would not be able to compete with Deerhead in my area.
    26 Aug 2013, 03:53 PM Reply Like
  • Morrison International Acco...
    , contributor
    Comments (470) | Send Message
     
    This is awesome!
    26 Aug 2013, 04:00 PM Reply Like
  • magi48
    , contributor
    Comments (184) | Send Message
     
    Are they diet wings? MCD is continuing to experiment with chicken.
    26 Aug 2013, 05:14 PM Reply Like
  • medzjohn
    , contributor
    Comments (282) | Send Message
     
    Since McNuggets already buys the rest of the bird, my guess is MCD has first call on the wings. And that leverage could put a real squeeze on Buffalo wings.
    26 Aug 2013, 05:15 PM Reply Like
  • Jason Burack
    , contributor
    Comments (1792) | Send Message
     
    Buffalo Wild Wings is a full service sports bar with lots of sports, good alcohol, and they serve a lot of other chicken dishes. This will not affect Buffalo Wild Wings at all except it may cost BW3s more to buy their chicken inputs if they are competing with Mickey D's for them. People do not go to Mickey D's for anywhere near the same reasons they go to BW3s.
    26 Aug 2013, 05:34 PM Reply Like
  • mostserene1
    , contributor
    Comments (3355) | Send Message
     
    Wendy's hit it out of the park with their pretzel buns, so MCD had to counter with something. Not perfect, but maybe it will stop the bleeding.

     

    Long MCD.
    26 Aug 2013, 06:47 PM Reply Like
  • nickkoto
    , contributor
    Comments (68) | Send Message
     
    If it's anything like the existing McNugget their existing buffalo dipping sauce, those McWings will be pure McDogExcrement.
    26 Aug 2013, 09:38 PM Reply Like
  • PandaBearish
    , contributor
    Comments (26) | Send Message
     
    They've been offering McWings in China for years and it's the only reason I still prefer Chinese MCD's to American MCD's.
    26 Aug 2013, 11:39 PM Reply Like
  • Moon Kil Woong
    , contributor
    Comments (11416) | Send Message
     
    McDonalds is a little late on that trend ehhh. What, in 5 years from now will they be selling burritos and Mexican style salads?
    27 Aug 2013, 02:13 AM Reply Like
  • Gordon Z
    , contributor
    Comments (109) | Send Message
     
    I would hope the wings are grilled and NOT fried.
    27 Aug 2013, 09:32 AM Reply Like
  • Jerbear
    , contributor
    Comments (755) | Send Message
     
    McDonalds has become the classic corporation. Hugely bureaucratic, slow to respond, unimaginative with Marketing and Executives who think they know more than their customers.

     

    I bet they have been working on this "wings thing" for 2 years and have had 10,000 hours of meetings and spent $10 million on research.

     

    Just throw a dog in a bun and see who comes.
    27 Aug 2013, 09:15 PM Reply Like
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