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ESPN and Turner look for exit ramp for NASCAR coverage

  • ESPN (DIS) and Turner Sports (TWX) are trying to negotiate their way out of a 10-year deal to broadcast NASCAR racing with NBC (CMCSA) set to start covering the sport in 2015.
  • Ratings for auto racing have come in below expectations and the networks don't want to pour resources into a sport that they are soon to exit.
  • Though sports have been a moneymaker for both ESPN and Turner, the NASCAR deal shows risks still exist with long-term rights deals.
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