ESPN and Turner look for exit ramp for NASCAR coverage

|By:, SA News Editor

ESPN (DIS) and Turner Sports (TWX) are trying to negotiate their way out of a 10-year deal to broadcast NASCAR racing with NBC (CMCSA) set to start covering the sport in 2015.

Ratings for auto racing have come in below expectations and the networks don't want to pour resources into a sport that they are soon to exit.

Though sports have been a moneymaker for both ESPN and Turner, the NASCAR deal shows risks still exist with long-term rights deals.