- ESPN (DIS) and Turner Sports (TWX) are trying to negotiate their way out of a 10-year deal to broadcast NASCAR racing with NBC (CMCSA) set to start covering the sport in 2015.
- Ratings for auto racing have come in below expectations and the networks don't want to pour resources into a sport that they are soon to exit.
- Though sports have been a moneymaker for both ESPN and Turner, the NASCAR deal shows risks still exist with long-term rights deals.
ESPN and Turner look for exit ramp for NASCAR coverage
Aug 27 2013, 14:06 ET