- Amazon's (AMZN -2.1%) in-app purchase platform for developers using its Appstore for Android now supports the purchasing of "contextually relevant" physical goods from Amazon's site. For example, a sports app could promote sneakers or soccer balls for sale on Amazon's site. (PR)
- Amazon is promising referral fees of up to 6%. Thus, the API gives Appstore developers a way to monetize their apps that isn't available via Google Play. The Appstore has seen decent growth, but its share of Android downloads remains well below that of Play, which is bundled with most Android phones outside of China.