Seeking Alpha

EA makes latest Madden release free-to-play on mobile

  • Electronic Arts (EA -3.1%) has launched Madden NFL 25 for the Xbox 360, PS3, and iPhone/iPad. Interestingly, the iOS apps are offered on a free-to-play basis (i.e. monetized via in-app purchases). (PR)
  • Strong in-app purchase activity for two other free-to-play EA mobile titles - The Simpsons: Tapped Out and Real Racing 3 - fueled a 33% Y/Y jump in the company's June quarter mobile revenue to $104M (21% of total revenue).
  • Last week, EA announced strong early traction for Plants vs. Zombies 2 (also free-to-play), and in May, the company noted it's working on a mobile version of its advanced Frostbite game engine.
  • Reviews for the home console versions of Madden NFL 25 are solid: Metacritic gives the game a score of 81/100. A new running system and physics engine are generally praised, though some reviewers don't consider  gameplay much-improved from Madden NFL 13.
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