BlackBerry "savior" device hits the ground and dies

|About: BlackBerry Ltd. (BBRY)|By:, SA News Editor

Sales of BlackBerry's (BBRY) keyboard-equipped Q10 device, which the company hoped would help propel it back into the reckoning in the smartphone market, have been appalling.

One Midwestern retailer said that his stores only ordered a few units per location, while those that were sold have been returned.

Even in Canada, sales have disappointed. "The one we all thought was going to be the savior, just hit the ground and died," says an executive at a carrier in the country.

Still, customers for the device include Univision Communications, the Department of Defense and ADP.