CNBC ratings slump gets worse

|By:, SA News Editor

Poor ratings at CNBC (CMCSA) are rampant and could affect the network's advertising revenue even further in H2. New data from Nielsen shows a 35% Y/Y decline in the 25 to 54 year old demographic for a sample 24-hour period.

Total viewers for Fast Money, Mad Money, and The Kudlow Report hit an all-time low in August.

CNBC is on a pace to take in $214M in advertising revenue this year after hauling in $223M last year, but ad rates could be at risk.