Seeking Alpha

CNBC ratings slump gets worse

Poor ratings at CNBC (CMCSA) are rampant and could affect the network's advertising revenue even further in H2. New data from Nielsen shows a 35% Y/Y decline in the 25 to 54 year old demographic for a sample 24-hour period.

Total viewers for Fast Money, Mad Money, and The Kudlow Report hit an all-time low in August.

CNBC is on a pace to take in $214M in advertising revenue this year after hauling in $223M last year, but ad rates could be at risk.

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Comments (11)
  • bbro
    , contributor
    Comments (10896) | Send Message
    I watch it but the sound is off.....
    29 Aug 2013, 07:03 AM Reply Like
  • GaltMachine
    , contributor
    Comments (1702) | Send Message
    Funny I wonder how many of the remaining viewers do that as well?




    Me I just have it on and when I walk buy I check the scrolls which are pretty good in HD. Every once in a while they have a good guest.


    CNBC is the financial services advertising network not a how to investing channel.
    29 Aug 2013, 10:35 AM Reply Like
  • rambler1
    , contributor
    Comments (776) | Send Message
    When will someone realize that for trader types to be interested in stocks again you need spreads. Pennies just don't work that's why nobody is on the floor of the exchange any longer, and the only ones left are investors & high frequency trader. Investors don't need to be spoon fed CNBC type shows 24/7, and computers don't watch TV.
    29 Aug 2013, 07:06 AM Reply Like
  • rheimerl
    , contributor
    Comments (439) | Send Message
    I watch with the sound "ticker" on tv.... if fox business would improve their ticker I would switch in a heart beat. CNBC is mostly for traders not investors.... if you listen to the talking heads all you will end up is minute you should sell every equity you own and the next minute you should buy the whole market
    29 Aug 2013, 07:12 AM Reply Like
  • Rookie_SA
    , contributor
    Comments (26) | Send Message
    I wish they would do technical analysis on that ratings chart .. Do fundamental analysis on their business with respect to competitors..
    29 Aug 2013, 07:20 AM Reply Like
  • Ted Bear
    , contributor
    Comments (671) | Send Message
    There are some very good people on CNBC, but there are also a ton of jerks. People like Kernan (failed retail broker) and Squick (newspaper writer?) make it embarrassing to be part of the financial community.


    Somewhere along the way CNBC attempted to turn Trading and Investing into a sport. An endless series of morons espousing their "I'm a raging bull' in one minute sounds bites makes a mockery of the investment process. Slow it down, focus on the business of investing, and lose the rah-rah-rah nonsense--not to mention the 'personal opinion stuff (do I really care what Maria B thinks about the economy?) and these guys could take a step forward.


    Ironically, CNBC runs constantly in my trading room, and when I am surveyed by them about their advertisers, I can hardly ever remember an ad that they ran. Either I have become very good at tuning out the commercial stuff, or their ads are really, really poor...and hence, their revenue is down.


    It would be wonderful to have someone come in a remake CNBC into something useful to Traders and Investors--and perhaps as a place where people would want to spend their ad dollars.


    Funny, this morning when I turned it on just before 7, they were running an ad for some 'ginzu knife' type contraption--prime investor time, running ads for crap like it was two in the morning.
    29 Aug 2013, 07:42 AM Reply Like
  • gsterling
    , contributor
    Comments (913) | Send Message
    I'd like a show where they actually sit down and discuss the economy and stocks in depth. I'm sick of the two minute segments which basically give the guests time to say nothing useful. I used to love watching the Lou Rukeyser on PBS where a group of people sat down for an hour and had time to speak.


    The longest segment on CNBC I can remember recently was to hear Carl Icahn and Bill Ackman badmouth each other. What a waste.
    29 Aug 2013, 08:17 AM Reply Like
  • Joe2922
    , contributor
    Comments (444) | Send Message
    CNBC is waning because of the idiots like Cramer, mostly. He is a spastic buffoon who screams and rants but has nothing of any value to say. I've written to them many times to get that clown off the air. Ratings are usually good in a bull market, so they have a strong bias toward a rising market, and when they do let a Bear on, they shout him or her down with sarcastic insults.


    One minute snippets with little facts is not helpful to viewers. Anything in the news they beat to death ad nauseum. I wonder if they'll read these comments under this piece? There is a lot of value they can provide with a large audience, yet they insist on fluff and permabulls talking their books.
    29 Aug 2013, 08:17 AM Reply Like
  • fritz1048
    , contributor
    Comment (1) | Send Message
    The best thing the network could do is get rid of Maria Bartiromo. Has anyone actually listened to her interview someone? She asks the same basic questions to everyone, never listens to their response, has no idea on any details or latest news from a company. She clearly doesn't even follow the markets or stocks she discussing - often saying X company is getting hit hard today - when in fact its not.
    She's said numerous times "the stock is moving...what is going on?"...earnings came out 30 seconds ago Maria...start paying attention.
    Or how about "it was a wild ride in the markets today" range was about 0.50%...mean what you say.


    Brian Sullivan also needs to let people talk and stop telling short stories and trying to be funny. Ask a question, then be quiet while the person responds.


    Simon need to go. Most of the time you don't know what you're talking about either, always mad and angry and attacking people, only knows the headlines but never the details.


    Carl Q...CNBC should just pay him millions and be on air all day...he's the best.
    29 Aug 2013, 02:11 PM Reply Like
  • cyclones
    , contributor
    Comments (11) | Send Message
    Mark Haines is leaning back and smiling over this debate. He probably can't believe we still care.
    29 Aug 2013, 10:16 PM Reply Like
  • cyclones
    , contributor
    Comments (11) | Send Message
    Mark Haines is smiling about this article. He just tossed it out their for us to make up our own mind.
    29 Aug 2013, 11:48 PM Reply Like
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