Dunkin' Brands defends Thailand ad campaign

Dunkin' Brands (DNKN +0.2%) is under fire for an advertising campaign in Thailand that critics call offensive.

The Human Rights Watch has called on the company to withdraw what it calls a "bizarre and racist" marketing campaign while the CEO for Dunkin' Donuts in Thailand says the criticism is overdone.

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Comments (2)
  • RobM5
    , contributor
    Comments (5) | Send Message
    I recall when the Thai's insulted Americans by having an army unit named the Black Panthers. It reminded Americans of the militant black group in the US who called themselves Black Panthers. My point is that across cultures people can be touchy for reasons that don't always make sense to the "offending" party.
    30 Aug 2013, 01:28 PM Reply Like
  • RobM5
    , contributor
    Comments (5) | Send Message
    I recall that well. The Thais weren't trying to insult Americans. Americans were offended due to internal populist issues. The Thai unit had nothing to do with Huey Newton or H.Rap Brown. Ah, the days of Sen. S.I Hayakawa who told Brown to go to hell in public. I think the Thai gov't basically said the same thing to the US Gov't. Not sure of the precise machinations. Unfortunately, a proud Thai Unit was linked, by ignorant Americans, to something bad. It reminds me of how dragons are bad in Christianity, and good throughout the Orient (generally).


    I served in the 5th Marines in Vietnam and loved it. Only, Vietnam Vet sounds personal and rather self-praising to me--it's certainly not a name. I've finally gotten it switched to something more mundane.


    Thanks for the response. It conjured up some fun memories. -- Rob
    15 Dec 2014, 11:27 AM Reply Like
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