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Phablets overtake tablets and portable PCs in Asia: IDC

  • Phablets overtook both tablets and portable PCs in the Asian market during Q2, according to IDC. 25.2M smartphones with 5"-7" screens were shipped during the quarter, compared to 12.6M tablets and 12.7M portable PCs. The rise in popularity of the phablet is breath-taking: shipments grew 100% Q/Q and 620% Y/Y.
  • Phablet pioneer Samsung (SSNLF.PK) has lost its gargantuan grasp of the market. The Galaxy Note model held 90% of the market in Q4 2011. But the Note series accounted for less than 50% in Q2, as "low-cost local players ... have swooped in to offer big screens."
  • Acer (ASIYF.PK) entered the phablet market in June with the Liquid S1, which sports a 5.7" display, an Android OS, and a Mediatek quad-core 1.5 GHz processor. Nokia (NOK) plans to launch its own 6" phablet in Sept.
  • Although Asia is the front-runner in phablet adoption, Barclays sees global shipments climbing from 143M this year to 228M by 2015.
Comments (9)
  • It makes sense to me; genuinely pocketable (unlike tablets) and big enough to read without having to don glasses, and does for a phone and camera, so if you want it all on one device, why look at anything else?
    30 Aug 2013, 11:14 AM Reply Like
  • An opportunity for Nokia to move closer to the front.
    30 Aug 2013, 11:46 AM Reply Like
  • Too big for a phone and too small for serious computing in my opinion . But here in Asia those enormous phones are quite popular . Good that Nokia is not ignoring this market. Who knows with WP8.1 they may even be very successful . Long Nokia.
    30 Aug 2013, 11:55 AM Reply Like
  • Mobile PC is replacing laptop PC whether it's a smart phone or tablet. Consumers will struggle with the choice between 2-in-1 at $150 more for touch, smart phone at 5-6" (phablet) or tablet 7-10" (no keyboard). Nokia could do really well filling the gap with Lumia 1520 6" WP8.1 phablet and Lumia 2000 10" W8RT with Office 365 free subscription. Windows 8 will catch fire once this dilemma is solved.
    30 Aug 2013, 12:10 PM Reply Like
  • For 90% of the people this is all the computer they need, takes care of the email, GPS and facebook.
    30 Aug 2013, 02:59 PM Reply Like
  • Don't forget that Blackberry is about to release the Z30 soon! It's a 5 inch screen, with a powerful and snappy browser. Nokia huh $3 stock?
    30 Aug 2013, 05:41 PM Reply Like
  • This is just an obvious market shift. 90% of people forced to own a PC to have internet access never needed a computer. What they needed was an interactive TV. Tablets, Phablets, and phones give them that. The masses just need to be entertained, and a PC is overkill for that.
    30 Aug 2013, 08:29 PM Reply Like
  • I think, mobile PC phablet, tablet, smartphone or whatever it will be called, will one day replace on board computers in cars. Why do you need radio, navigator, computer, speedometer etc. installed in a car, because you can have all that in your mobile device....
    31 Aug 2013, 04:47 AM Reply Like
  • True Kut, but I don't have a car! I can't see me ever giving up my big screen and full size keyboard for serious work, but the point is that, if you are out and about, a phablet will do everything one needs, and in reasonable comfort. fly, I don't understand your "Too big for a phone"; do you have small hands maybe?
    31 Aug 2013, 06:08 AM Reply Like
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