Phablets overtook both tablets and portable PCs in the Asian market during Q2, according to IDC. 25.2M smartphones with 5"-7" screens were shipped during the quarter, compared to 12.6M tablets and 12.7M portable PCs. The rise in popularity of the phablet is breath-taking: shipments grew 100% Q/Q and 620% Y/Y.
Phablet pioneer Samsung (SSNLF.PK) has lost its gargantuan grasp of the market. The Galaxy Note model held 90% of the market in Q4 2011. But the Note series accounted for less than 50% in Q2, as "low-cost local players ... have swooped in to offer big screens."
Acer (ASIYF.PK) entered the phablet market in June with the Liquid S1, which sports a 5.7" display, an Android OS, and a Mediatek quad-core 1.5 GHz processor. Nokia (NOK) plans to launch its own 6" phablet in Sept.
Although Asia is the front-runner in phablet adoption, Barclays sees global shipments climbing from 143M this year to 228M by 2015.