Deckers Outdoor targets male buyers for new line of Uggs

|About: Deckers Outdoor Corporation (DECK)|By:, SA News Editor

Deckers Outdoor (DECK +3.1%) says it will launch its Ugg For Men line this week as it looks to ramp us sales from the Y-chromosome set.

The company's advertising campaign this fall will be heavily focused on men's shoes and will featured New England Patriots quarterback Tom Brady.