Report: Procter & Gamble to sell bargain version of Tide

|About: The Procter & Gamble Company (PG)|By:, SA News Editor

Procter & Gamble (PG) plans to test selling a lower-priced version of Tide, according to reports.

The new detergent from P&G would be aimed at taking market share from bargain brands such as Arm & Hammer (CHD).

The strategy has been broached before by the company, but dismissed as a dangerous tactic due to the risk that loyal Tide buyers would trade down.