New Apple TV set-top could launch at iPhone event

|About: Apple Inc. (AAPL)|By:, SA News Editor

Global trade intelligence firm Panjiva observes Apple (AAPL +2.1%) received large set-top shipments from Chinese contract manufacturer BYD Precision in August. That might pave the way for a new Apple TV set-top to be unveiled at the Sep. 10 iPhone event. (h/t GigaOm)

MG Siegler recently reported hearing Apple will begin selling "some sort of television product" as soon as November. MacRumors observes 546 days have passed since Apple TV received its last refresh, easily surpassing a historical average of 377.

A new Apple TV box would almost certainly run on iOS 7, something that in turn could enable game controller support. Time Warner Cable service integration might also be in the cards.