August audience metrics lift Pandora

|About: Pandora Media (P)|By:, SA News Editor

Pandora's (P +1.9%) August listening hours totaled 1.35B, +5% M/M and +16% Y/Y (though only flat with May). (PR)

Likewise, Pandora's share of U.S. radio listening rose to 7.46%. That's still below February's 8.48% (achieved before Pandora installed a 40 hour/month mobile listening cap for free users), but above July's 7.08% and June's 7.04%.

Active listeners +1% M/M and +28% Y/Y to 72.1M.

Pandora removed its mobile listening cap on Sep. 1, ahead of an iTunes Radio launch expected this month. That should provide a boost to September figures.