E-Trade (ETFC) plans to air another high-priced ad during tomorrow's Super Bowl with a repeat performance by its talking baby set to air (sneak peek). If the ad delivers laughs again it could impact E-Trade's share price next week, as university researchers have crunched data to find a direct correlation between the likability of a Super Bowl ad and short-term stock returns. Last year, after the talking baby scored a hit, ETFC was up 2.2% the Monday after the SB and 4.2% for the week.
E-Trade (ETFC) plans to air another high-priced ad during tomorrow's Super Bowl with a repeat...
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