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E-Trade (ETFC) plans to air another high-priced ad during tomorrow's Super Bowl with a repeat...

E-Trade (ETFC) plans to air another high-priced ad during tomorrow's Super Bowl with a repeat performance by its talking baby set to air (sneak peek). If the ad delivers laughs again it could impact E-Trade's share price next week, as university researchers have crunched data to find a direct correlation between the likability of a Super Bowl ad and short-term stock returns. Last year, after the talking baby scored a hit, ETFC was up 2.2% the Monday after the SB and 4.2% for the week.
Comments (4)
  • CashRates
    , contributor
    Comments (25) | Send Message
     
    HA! Another funny one from E-Trade, might be a worth a 1% bounce on goodwill.
    4 Feb 2012, 02:56 PM Reply Like
  • Stockmaven
    , contributor
    Comments (76) | Send Message
     
    That was one of their best !!! Nice Job Etrade !!
    4 Feb 2012, 03:15 PM Reply Like
  • JohnnyR
    , contributor
    Comments (63) | Send Message
     
    Most asinine commercials out there. Thankfully I watch very little commercial television and have limited exposure to advertising. From what little I do see, it's fairly obvious the overall education/intelligence level of this country is falling rapidly.
    5 Feb 2012, 05:40 AM Reply Like
  • grapeswhiz
    , contributor
    Comments (0) | Send Message
     
    As long as the masses are entertained, that's what matters. So, the more asinine, the better! Go for the pinnacle of asininity, Etrade! We have some calls that are counting on the cackling of middle America in their living rooms today.

     

    (By the way, if you think people used to be more intelligent in some nostalgic, theoretical "good old days," you're on the wrong track. It's simply that the media caters to the lowest common denominator - consider which segment of the population watches big-screen TVs 24/7 and it makes sense.)
    5 Feb 2012, 12:48 PM Reply Like
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