Seeking Alpha

Immersion strikes multi-year licensing deal with Xiaomi, shares +1.6% AH

  • Immersion (IMMR) also states Xiaomi is using its TouchSense haptic feedback tech in its new Mi3 Android flagship phone. (PR)
  • Xiaomi, which recently raised funding at a $10B valuation, is looking to sell 15M smartphones this year, more than twice the 7.2M it sold last year.
  • Thanks to its use of TouchSense, the Mi3 allows users to customize the strength of the haptic effects they experience, and to create custom haptic effects for its built-in Compass, Calculator, Torch, Clock, and Recorder apps.
  • Immersion has largely tread sideways since May after rocketing higher earlier in the year, thanks in large part to a Samsung licensing deal.
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