Bloomberg: Nielsen negotiating concessions with FTC on Arbitron acquisition


Nielsen (NLSN) is negotiating concessions with the FTC in order to move forward with its $1.3B acquisition of Arbitron (ARB), Bloomberg reports. According to 2 sources, the push-pull centers on a requirement that the combined company license measurement technology to rival ComScore (SCOR), researchers, and television networks (like Disney's ESPN).

The FTC recently extended its review period of the acquisition into Sept., over concerns that the new entity, which would control 80% of TV ratings and 90% of radio measurement, would have too much of a stranglehold on ratings across multiple content mediums.

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