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Bloomberg: Nielsen negotiating concessions with FTC on Arbitron acquisition

  • Nielsen (NLSN) is negotiating concessions with the FTC in order to move forward with its $1.3B acquisition of Arbitron (ARB), Bloomberg reports. According to 2 sources, the push-pull centers on a requirement that the combined company license measurement technology to rival ComScore (SCOR), researchers, and television networks (like Disney's ESPN).
  • The FTC recently extended its review period of the acquisition into Sept., over concerns that the new entity, which would control 80% of TV ratings and 90% of radio measurement, would have too much of a stranglehold on ratings across multiple content mediums.
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