Whole Foods Market to enter new urban areas

|About: Whole Foods Market, Inc. (WFM)|By:, SA News Editor

Whole Foods Market (WFM) continues to strike deeper into urban areas with a new store planned for the south side of Chicago falling outside of its typical target area.

The company was enticed by Chicago politicians to become an anchor in a developing city project - instead of jumping into well-established urban sprawl.

The new stores will test the grocery chain's ability to pass on premium prices to consumers.