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Instagram ads within a year, Facebook adds another Twitter-like feature

  • Instagram (FB) exec Emily White says the mobile video/photo-sharing service will begin showing ads within the next year. Ahead of the launch, White's team has been meeting with top brands that use Instagram, such as Coca-Cola and Ford.
  • Instagram also discloses it now has 150M+ monthly active users (MAUs), up from 130M in June and a mere 22M when Facebook acquired it in April '12. Facebook had 1.15B MAUs overall at the end of Q2.
  • Facebook has been cautious about rolling out Instagram ads out of fear of alienating users. Last December, Instagram backtracked on TOU changes meant to pave the way for ads following a backlash.
  • White's remarks come 3 months after Instagram rolled out a popular 15-second video-sharing feature many think is ideal for ads.
  • Separately, Facebook is borrowing another page from Twitter by giving third parties data feeds that allow them to quickly learn what subjects are being actively discussed, and pull up interesting "public" posts.
  • Other recent Twitter-like features: hashtags, embedded content, "trending" topics (in beta).
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Comments (7)
  • MrVincent
    , contributor
    Comments (256) | Send Message
     
    I have already removed Facebook from my phone and web browser. If they put ads on Instagram, I will remove it as well.
    9 Sep 2013, 10:45 AM Reply Like
  • sushiman
    , contributor
    Comment (1) | Send Message
     
    Sweet bro. You show facebook.
    9 Sep 2013, 11:55 AM Reply Like
  • Chuckieblue
    , contributor
    Comment (1) | Send Message
     
    Charlie B.

     

    How do you think FB gives you and pays for all that great social media you all love so much, without advertising it all goes away. Besides advertising is how people find out about new products and receive insight on the old ones. Grow up! Money makes the world go round without it you will all fall down.
    9 Sep 2013, 01:19 PM Reply Like
  • sumicue
    , contributor
    Comments (6) | Send Message
     
    I agree. How about day lilies and hummm, patchouli and other herbs, where can I find them, where to buy them, etc. I like commercials on tourisms, town celebrations, arts and crafts, whmmm.. Facebook will know my patterns of communication enough to know what I enjoy having if I could. Thanks.
    25 Sep 2013, 09:49 PM Reply Like
  • sumicue
    , contributor
    Comments (6) | Send Message
     
    I can't wait for the commercial ad specially if they are tailored and specified to what I have been looking for...yeah, gardening and accessories? A way to save time.
    25 Sep 2013, 09:49 PM Reply Like
  • pra
    , contributor
    Comments (54) | Send Message
     
    FB success lies in making sure they balance the user experience with revenue generation opportunities. If they balance this then majority of customers stick around due to enormous benefits to easily communicate with your friends and family. Don't expect 100% privacy from any network use (google/yahoo/facebook... as they need to survive as an enterprise and they cannot do by providing free tools/products for ever.. so being practical share only things one would like to not feel to <unshare> later.
    9 Sep 2013, 01:12 PM Reply Like
  • gwynfryn
    , contributor
    Comments (4348) | Send Message
     
    Well stated!
    10 Sep 2013, 08:15 AM Reply Like
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