Instagram (FB) exec Emily White says the mobile video/photo-sharing service will begin showing ads within the next year. Ahead of the launch, White's team has been meeting with top brands that use Instagram, such as Coca-Cola and Ford.
Instagram also discloses it now has 150M+ monthly active users (MAUs), up from 130M in June and a mere 22M when Facebook acquired it in April '12. Facebook had 1.15B MAUs overall at the end of Q2.
Facebook has been cautious about rolling out Instagram ads out of fear of alienating users. Last December, Instagram backtracked on TOU changes meant to pave the way for ads following a backlash.
Separately, Facebook is borrowing another page from Twitter by giving third parties data feeds that allow them to quickly learn what subjects are being actively discussed, and pull up interesting "public" posts.