- General Motors (GM +1.2%) will sell its 2014 Buick Regal at $30,615, up about $700 from last year's version.
- The new Regal is a near complete overhaul with a more powerful engine, major styling changes, and improved gas mileage.
- The automaker is trying to make Buick relevant with younger buyers after seeing sales plummet recently.
General Motors hopes new Buick Regal can recharge brand
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