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General Motors hopes new Buick Regal can recharge brand

Sep. 09, 2013 1:46 PM ETGeneral Motors Company (GM) StockGMBy: Clark Schultz, SA News Editor
  • General Motors (GM +1.2%) will sell its 2014 Buick Regal at $30,615, up about $700 from last year's version.
  • The new Regal is a near complete overhaul with a more powerful engine, major styling changes, and improved gas mileage.
  • The automaker is trying to make Buick relevant with younger buyers after seeing sales plummet recently.

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