Rocket Fuel sets IPO price range of $24-$27

|About: Rocket Fuel (FUEL)|By:, SA News Editor

The online ad/analytics services firm is offering 4M newly-issued shares, and a 600K-share overallotment option from existing shareholders. That spells potential proceeds of $96M-$108M, and a valuation range of $780M-$878M. (S-1)

Rocket Fuel (FUEL) is shooting for a valuation of 7.3x-8.2x 2012 sales. The company is counting on its rapid growth (1H sales rose 134% Y/Y) and unique algorithm-based technology for optimizing ad targeting to let it deliver a better IPO than fellow online ad plays Tremor Media and YuMe.

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