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Apple set to unveil two new iPhones

  • Apple (AAPL) is due to hold a press event in California today, when it is expected to unveil a new high-end iPhone that could contain a fingerprint scanner and longer battery life, and a lower-cost version of the handset. Apple could also release a revamp of its iOS software that will include iTunes radio.
  • However, Apple won't announce a deal with China Mobile (CHL), the world's largest cellular carrier, Bloomberg reports.
  • While the cheaper iPhone could increase share in emerging markets, Benedict Evans, an analyst at Enders Analysis, says it may not be a major profit driver. There's also the danger that it could damage Apple's reputation as a premium brand.
  • In India, where Apple's volumes are low, the company has not followed Samsung's lead in increasing prices despite the plunge in the rupee this year. The "strategy could pay off if stable prices lure new buyers," says IDC's Kiranjeet Kaur, although others aren't so convinced.
Comments (6)
  • rrosey2
    , contributor
    Comments (682) | Send Message
     
    I am watching Bloomberg, and I have seen nothing about China Mobil, except that there will be a press event in China later today.

     

    I assume that Cook wants to keep the focus on the features of the new 5S and the 5C.
    10 Sep 2013, 03:08 AM Reply Like
  • kimboslice
    , contributor
    Comments (1444) | Send Message
     
    I sure hope Apple doesn't make a cheap iPhone. I don't want Cook to dilute the apple brand.
    10 Sep 2013, 03:46 AM Reply Like
  • TaylorH
    , contributor
    Comments (47) | Send Message
     
    It won't be any cheaper than what they already offer. Currently they have price points at $700, $600, and $500 for the iPhone 5, 4S, and 4 respectively.
    The iPhone 5C will be no less than $400 and likely $500 to take the place of "last year's" and/or "the year before's" models domestically and offer it as a "mid range" price iPhone overseas.

     

    As long as the quality remains Apple, I support a lower price poky option to stave off Android adoption.
    10 Sep 2013, 05:34 AM Reply Like
  • pagreen1966
    , contributor
    Comments (558) | Send Message
     
    Hopefully there is a nice bump in price over the next week or so.

     

    Sold most of my Apple shares a couple of weeks ago but kept 100 just in case of a China Mobile announcement.

     

    Will sell the rest just before the new iphone hits the shops if the stock rises. If it falls I will sell today.

     

    Apple should be a good play going into the January 2014 earnings report but dead money till then!
    10 Sep 2013, 03:48 AM Reply Like
  • ayu3321
    , contributor
    Comments (15) | Send Message
     
    Apple won't announce a deal with China Mobile until 9.11 in Beijing
    10 Sep 2013, 08:51 AM Reply Like
  • sws1967
    , contributor
    Comments (97) | Send Message
     
    A "less costly" device that still performs well enough will not diminish the brand and expand their reach. If they can't do this "differently" then the magic really is gone, but we know this step is necessary. I'm holding an equal-weight long position + a call BF gamble on today's news just for fun...
    10 Sep 2013, 01:09 PM Reply Like
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