Apple (AAPL) is due to hold a press event in California today, when it is expected to unveil a new high-end iPhone that could contain a fingerprint scanner and longer battery life, and a lower-cost version of the handset. Apple could also release a revamp of its iOS software that will include iTunes radio.
However, Apple won't announce a deal with China Mobile (CHL), the world's largest cellular carrier, Bloomberg reports.
While the cheaper iPhone could increase share in emerging markets, Benedict Evans, an analyst at Enders Analysis, says it may not be a major profit driver. There's also the danger that it could damage Apple's reputation as a premium brand.
In India, where Apple's volumes are low, the company has not followed Samsung's lead in increasing prices despite the plunge in the rupee this year. The "strategy could pay off if stable prices lure new buyers," says IDC's Kiranjeet Kaur, although others aren't so convinced.