Reports: BlackBerry trims salesforce

Sources tell the WSJ BlackBerry (BBRY -5.1%) "laid off several dozen members of its U.S. sales force Monday." A company spokesman confirmed to the paper "a small number of employees were laid off."

A source talking to Cantech Letter, which initially broke the layoff story, was more dramatic, claiming BlackBerry laid off over half its salesforce. "I had twenty guys (from BlackBerry) on BBM from sales, and they have all posted alternate emails on their status."

BlackBerry, which is contending with disappointing BB10 hardware sales, fired its U.S. sales chief earlier this summer, and has reportedly been looking to trim headcount in certain areas.

Earlier: Fairfax struggling to line up BlackBerry buyers

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Comments (8)
  • viobb
    , contributor
    Comment (1) | Send Message
    As it's should be. Such sales, such rewards. I'm pretty sure that all those guys are convinced about superiority of other platforms( iOS anyone ?). And this is the result ! I believe that among @Crackberry user base should be the recruitment field for those sales reps. Peace !
    10 Sep 2013, 10:29 AM Reply Like
  • alext1379
    , contributor
    Comments (811) | Send Message
    Although accurate, you can smell the bias when headlines are sensationalized with "over half of salesforce" like Boeing just laid off half its workforce.


    If it were 1 out of 10, they'd scream "10% of workforce cut".


    Anyway, that's the life of BB until a deal gets done. Have to keep the price from rising or else the shorts clients won't be too happy.
    10 Sep 2013, 10:55 AM Reply Like
  • Yasch22
    , contributor
    Comments (897) | Send Message
    In fact, BlackBerry issued a clarification today. The cuts are really & truly no big deal.


    BlackBerry responds to our article on its salesforce cuts


    Following our article yesterday about cuts to BlackBerry’s salesforce, several media outlets such as the Wall Street Journal, CNET, and The Next Web ran their own articles on the subject.
    This morning, BlackBerry responded. We print their response here, unedited.
    “I wanted to follow-up on your story today regarding our salesforce news.
    I’d like to clarify that we are moving a small number of US-focused sales roles that were based in Canada to the U.S. to be more closely aligned with our customers. As a result, approximately 60 employees have been impacted, primarily in sales.
    As previously stated, we are in the second phase of our transformation plan. As part of this transformation, BlackBerry will continually evaluate its organization – from top to bottom – to ensure we have the right people, with the right skills in the right locations to drive new opportunities in mobile computing.
    10 Sep 2013, 05:14 PM Reply Like
  • AnnLouiseWinter
    , contributor
    Comments (28) | Send Message
    *facepalm* I agree with the above poster. It is ridiculous to scream "over half of the sales force cut" which suggests hundreds at least to the average reader. But "dozens" or "twenty" doesn’t sell paper. I hope they go private quickly and end this trash talking.
    10 Sep 2013, 11:21 AM Reply Like
  • Johnd2013
    , contributor
    Comment (1) | Send Message
    If an American company was overseas or in Canada and the sales were like they are and the American company laid off sales people in other countries the stock price would rise. Blackberry go private and shut the negative press.
    10 Sep 2013, 12:04 PM Reply Like
  • Barrator
    , contributor
    Comments (14) | Send Message
    Time to Buy $BBRY, I just added, please don't panic, thats exactly what the SHORTS wants, they are praying hard every bit of bad news.
    10 Sep 2013, 12:05 PM Reply Like
  • Crispin_in_Waterloo
    , contributor
    Comments (1699) | Send Message
    Some people were laid off on Monday - as per usual. Was the US sales chief fired, laid off or resigned? It is usually impolite to ask. We can't tell from here, can we?
    10 Sep 2013, 12:08 PM Reply Like
  • Barrator
    , contributor
    Comments (14) | Send Message

    10 Sep 2013, 01:53 PM Reply Like
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