Facebook (FB) may have a ways to go when it comes to matching Google's (GOOG) ad monetization...


Facebook (FB) may have a ways to go when it comes to matching Google's (GOOG) ad monetization ability, but one area where it has a clear edge is in enabling the "discovery" of content users aren't actively searching for. The sharing of everything from Ticketmaster purchases to newspaper articles on news feeds is responsible for Facebook's enormous share of referral traffic, and stands to open up new revenue streams.

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Comments (2)
  • Common King
    , contributor
    Comments (60) | Send Message
     
    ask anyone "have you ever clicked a facebook ad before?"-- They say no. Do advertisers actually get results?
    4 Feb 2012, 08:14 AM Reply Like
  • CashRates
    , contributor
    Comments (25) | Send Message
     
    You can't forget people use Google for search, they use Facebook for social...Google ads will always see better conversions because of this reality.
    4 Feb 2012, 02:59 PM Reply Like
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