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iPhone 5S launched, A7 CPU uses 64-bit architecture

  • Apple's (AAPL -0.6%) latest flagship phone is made of aluminum (like the iPhone 5), and comes in 3 colors (silver, gold, and "space gray"). Its dual-core A7 CPU uses a 64-bit architecture (prior A-series CPUs are 32-bit), which opens the door to more built-in RAM and better performance for certain applications. (live blog)
  • Apple declares the iPhone 5S, aided by both the A7 and iOS 7, will be up to 2x as fast than the iPhone 5. Graphics performance gains are larger in some instances (noteworthy in light of iOS 7's game controller support).
  • The A7 is accompanied by an M7 "motion co-processor" that "continuously measures motion data," and which Apple promises will enable new health/fitness apps. That could be a positive for InvenSense (INVN +1%).
  • Apple promises 10 hours of 3G talk time, 4G browsing time, and video playback time for the 5S. Standby is pegged at 250 hours.
  • Apple shares have bounced around some, but are nearly unchanged from where they stood before the event started.
  • More on Apple
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Comments (8)
  • mostserene1
    , contributor
    Comments (3344) | Send Message
     
    No real killer upgrade to make an Android owner switch to Apple. Where is the innovation???

     

    Long AAPL.
    10 Sep 2013, 01:58 PM Reply Like
  • 2MuchDebt
    , contributor
    Comments (219) | Send Message
     
    I agree mostserene1. To look at it another way: will the new iPhones prevent current iPhone owners from switching to Android (or maybe Windows)? I was hoping for something bigger/better. I have an iPhone, but will certainly consider other phones now as I'm disappointed with the new iPhones. I will be looking at a Galaxy Note 3 or HTC One. Good luck with your investments and thanks for the post!
    10 Sep 2013, 02:16 PM Reply Like
  • Macnor
    , contributor
    Comments (72) | Send Message
     
    Disappointed too
    10 Sep 2013, 02:31 PM Reply Like
  • tibialexpert
    , contributor
    Comments (45) | Send Message
     
    I actually bought a cover for the new Iphone but I have to agree I will also be looking at Galaxy and then make up my mind.. not sure though..
    10 Sep 2013, 02:45 PM Reply Like
  • Macnor
    , contributor
    Comments (72) | Send Message
     
    Well well
    I'll keep my stocks and my faithful Iphone 4 S , looking fwd to iOS 7
    10 Sep 2013, 03:17 PM Reply Like
  • Mike Voelk
    , contributor
    Comments (190) | Send Message
     
    I like the fingerprint sensing. How sweet to have that to build on. Perhaps build check out technology around this?

     

    iOS 7 will be nice and future 64 bit architecture is welcome for future growth and games. So all and all nice release and exactly what i expected. Next is the China roll out, big news here would be deals that coincide with the product launch.
    10 Sep 2013, 04:34 PM Reply Like
  • Piero A.
    , contributor
    Comments (336) | Send Message
     
    Some of the comments above are disappointing not the new iphones. I don't understand how people can support Samsung and they're inferior products. They copy and never get criticized for a lack of innovation. Samsung products are not near the quality of Apple. I know...The screen of my $2,000 TV is separated from the frame and falling. I have friends with S3's switching back to apple because they're phones no longer perform well. I still see people with iphone 3's walking around.
    10 Sep 2013, 10:54 PM Reply Like
  • johnHemsley
    , contributor
    Comment (1) | Send Message
     
    @ mostserene1 what innovation is Samsung and others bringing.. Smartphone was given by apple, you upgrade android OS it remains the same.. have you guys seen the changes in IOS 7. samsung just increases the screen size and brings 1 handset every week.
    11 Sep 2013, 04:15 AM Reply Like
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